
Partner · Creative Director, Storyteller, Strategist
libbie summers
work
Libbie Summers has been called “the Rick Rubin of brand”. A modern thinker with an old-soul instinct for story, she sees the pure, original heart of a founder’s vision and then sharpens, sifts, and seasons it into a perspective so fresh it feels inevitable.
She is an expert at the moments that matter most — brand architectures that unlock clarity, decks that actually get read (and acted on), and media campaigns driven by brand relevance in “aha” ways. Her work always feels new because it is new.
Rooted in deep experience across food, beverage, and hospitality, Libbie blends modernity, wit, and a wealth of know-how. A beloved US president once told her (after a couple of glasses of wine) she was fun, funny, and frighteningly good at seeing what others miss. If your brand is at a pivotal moment, she’s the person you want in the room on your side.
personal
Before her life in brand transformation, Libbie studied Industrial Engineering at the University of Missouri — where she learned to love systems, solve problems, and set shit on fire (creatively speaking). Her most challenging role, she’ll tell you, was four years coaching high-school varsity softball. Nothing sharpens leadership quite like teenage girls with aluminum bats and concrete attitudes.
She has authored three books, including one the New York Times famously called “aggressively pretty” — a critique she wears like a badge of honor. Along with her husband and bird dog, Libbie divides her time between Savannah, Georgia and Teton Valley, Idaho. She loves film, hiking, snow skiing, and her newest obsession: fly fishing.
To date, she has caught exactly four fish.

